Reaching Distance
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Reaching Distance

Compelling customer experiences require “a constant stream” of customer feedback, Slack’s global vice-president of marketing, Kelly Watkins, says. It’s sound Pain & Gain advice and not overly complicated, but often, it’s difficult for companies to achieve.

“You have to have access on a constant basis to your customer, and understand what their needs are and what their challenges are – and what they’re trying to achieve,” Watkins tells CMO.

As an example of how and where Slack is able Blockers to stay in touch with the customer in real-time, she point to an integration between the collaboration platform and Twitter.

Duration: N/A

Release:

IMDb: 6.8

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